OUR WORK

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Our Work

Across all activations, MVP’s content averages a 91.2% notice rate. “So you’re telling me there’s a chance?” Yup. Out of 100 people who pass each machine, 91 of them turn and look at the screen for more than 2 seconds.

Buick's Winning Drive Buick’s Winning Drive
Buick’s Winning Drive

Buick’s Winning Drive At The NCAA College Playoff Fan Central

Client/Sponsor: Intersport / Buick

Project: Buick’s Winning Drive At The NCAA College Playoff Fan Central

Product: Custom Solutions (USB Impact Sensors, WiFi Lighting, Engineering, Production, Construction)

Technologies: WiFi Lighting, USB Impact Sensors, Live scoreboard & leaderboard, custom 3D models, HD audio, photo capture, email capture, anonymous analytics capture.

Description: MVP Interactive shifts into gear with Buick by taking the age old concept of target practice to the technical age with an interactive QB Challenge. Those attending Fan Central had the chance to test their accuracy by throwing footballs to player silhouettes with impact sensors. Strategically positioned in the forefront and affixed to the wall, each target would light up and dynamical keep score based on how many times a player accurately threw a winning pass. Thousands of fans participated and created a fun yet competitive game play creating a valuable fan experience and brand awareness.

ourwork-armynavy-9 2015 Army Navy Game Presented By USAA
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2015 Army Navy Game Presented By USAA

Client/Sponsor: USAA / IMG / IMGLive

Project: 2015 Army Navy Game presented by USAA

Product: Gaming Wall™ / MorphingStation™ / LED Wall / Custom Solutions

Technologies: Augmented reality, LED wall, multi touch, microsoft kinect, 3D camera, depth sensing, image processing, iPads, green screen, custom 3D models, HD audio, photo capture, email capture, anonymous analytics capture.

Description: Partnering with IMG, IMG Live and USAA, MVP Interactive took part in “America’s Game” by bringing together a comprehensive game day activation for the 115th Army Navy Game. With a presence both inside and outside of M&T Bank Stadium, USAA engaged fans by offering multiple green screen photos coupled with social sharing stations that allowed users to not only post their pictures to social media sites but also see their photos live on a large LED streaming social media wall. Brand Ambassadors hit the tailgate with polling ipads that dynamically registered fan votes based on their favorite team that were also displayed in real time on the social wall.

Inside the stadium, our popular Virtual Bobble Head MorphignStations gave fans an additional engagement point while the Virtual Field Goal Kick took center stage. The GamingWall, with 9 HD screens and a Microsoft Kinect camera, gave fans the opportunity to get in the game by testing their place kicking skills with a gesture controlled game play.

Each fan had a series of 5 kicks ranging from 10 to 50 yards in distance to accurately score between the uprights. Tracking velocity, distance and accuracy, points were accumulated and displayed on a leader board. During the game play, action photos were taken of each user that were emailed and shared among social media sites.
The day yielded not only a positive fan experience but valuable data and insight to USAA’s expanding consumer base.

redskins-social-lounge-thumb (1) MVP Interactive’s Social Lounge with Washington Redskins and Bud Light
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MVP Interactive’s Social Lounge with Washington Redskins and Bud Light

Client/Sponsor: Bud Light, Redskins

Project: MVP Interactive’s Social Lounge with Washington Redskins and Bud Light

Product: GamingWall, MorphingStations & Tablets

Technologies Used: Gesture, augmented reality, multi touch, photo capture, email capture, anonymous analytics capture.

Description: Sponsored by Bud Light, the Lounge Features MorphingStations, Virtual BobbleHead Tablets and Ultra High Definition 4K Interactive GamingWall with a Virtual Field Goal Challenge. The center point of the Lounge is MVP’s GamingWall, a 4K ultra high definition multi-screen, touch display featuring both a virtual field goal experience and a live social media tracker. Leveraging the Microsoft Kinect gesture technology embedded in the GamingWall, fans can take a shot at kicking field goals in the Lounge while tweets using #Redskins, #httr, #BudLight and #upforwhatever are displayed on the wall in real time.

ourwork-dynamo-penalty-thumb Houston Dynamo & BBVA Compass – Tally Shoot Out – Virtual Penalty Kick
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Houston Dynamo & BBVA Compass – Tally Shoot Out – Virtual Penalty Kick

Client/Sponsor: Houston Dynamo / BBVA Compass Bank

Project: Tally Shoot Out – Virtual Penalty Kick

Product: Gaming Wall™

Technologies: Augmented reality, multi touch, microsoft kinect, 3D camera, depth sensing, image processing, custom 3D models, iBeacon, photo capture, email capture, anonymous analytics capture.

Description: 2014 is a big year for the Houston Dynamo, and they proved it by broadened amplification of our interactive offerings – enlisting a 3d Kinect interaction on MVP’s Gaming Wall. MVP’s motion reactive engagement was the ultimate in event gamificiation – giving users the chance to take Penalty Kicks against Dynamo goalie Tally Hall.

Fans took two practice kicks and then stepped up for five PK’s against virtual Tally Hall. Fans had sixty seconds to get one through the posts, and loved the one to one 3d rendering of Tally and BBVA Compass Stadium, both of which were MVP custom designed and paired with MVP developed motion capture movements.

Paired with a custom tablet experience, fans entered their email address to receive a photo take away, and the Houston Dynamo in partnership with BBVA proved to once again be a leader in fan engagement.

ourwork-tadano-thumb Tadano – Crane Operator Virtual Bobbleheads
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Tadano – Crane Operator Virtual Bobbleheads

Client/Sponsor: Tadano

Project: Crane Operator Virtual Bobbleheads at CONEXPO-CON/AGG 2014 Convention

Product: MorphingStation™

Technologies: Augmented reality, multi touch, photo capture, email capture, anonymous analytics capture.

Description: MVP Interactive teamed up with industry leader, Tadano Cranes at ConExpo 2014 in Las Vegas. Conference attendees received their virtual bobblehead with a construction helmet and coveralls, which used facial recognition software.

With a Tadano sponsored sweepstakes, 40 randomly selected winners received a free bobblehead figurine while everyone else could purchase their figure directly from MVP. Tadano captured key attendee information by implementing RFID technology to the MorphingStation so put through times were fast, informative and fun!

ourwork-dodgers-thumb MVP Interactive at Dodger Stadium
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MVP Interactive at Dodger Stadium

Client/Sponsor: Los Angeles Dodgers

Project: Virtual Bobblehead

Product: MorphingStation

Technologies Used: Augmented reality, multi touch, photo capture, email capture, anonymous analytics capture.

Description: Fan engagement, relevant content, and meaningful impressions were paramount goals of the Los Angeles Dodgers midway through the 2014 season. As such, they tapped MVP to employ a morph execution where Dodgers fans’ heads were bobbled… and then virtually placed atop an actual Dodger players’ body! Fans got a take away image that drove authentic brand dialogue, and gave them a unique opportunity to see what it’s like to be a star on the field. Users received high impact marketing on the concourse with a takeaway that they could take home and share: their Dodgers Bobblehead in a Dodgers branded email prominently featuring Twitter, Facebook and Google+ share buttons.

ourwork-nba-allstar-thumb NBA All-Star Game 2014 – All Star Virtual Bobblehead 2014
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NBA All-Star Game 2014 – All Star Virtual Bobblehead 2014

Client/Sponsor: NBA / BBVA Compass Bank

Project: All Star Virtual Bobblehead 2014

Product: MorphingStation™ & iBeacon

Technologies: Augmented reality, multi touch, iBeacon, thermal photo printing, photo capture, email capture, anonymous analytics capture.

Description: MVP’s NBA bobblehead was back for a second round at All Star Weekend at Smoothie King Arena in New Orleans. Pairing a MorphingStation with iBeacon technology, our activation sent push notifications directly to user’s mobile devices within a proximity range.

Up to three notifications amplified our experience and provided a call to action that drove fans to the MorphingStation, the team store, or concessions. Users who got bobbled received a high quality print of their photo, and the NBA and BBVA Compass captured data, meaningful impressions, and valuable viral marketing shares from consumers.

ourwork-clippers-thumb Los Angeles Clippers – Selfie Virtual Bobblehead
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Los Angeles Clippers – Selfie Virtual Bobblehead

Client/Sponsor: Los Angeles Clippers

Project: Selfie Virtual Bobblehead

Product: Tablet application

Technologies: Augmented reality, multi touch, tablet, photo capture, email capture.

Description: Teaming up with the Los Angeles Clippers, MVP’s Bobblehead became a mobile application! For a Season Ticket Holder’s Event, MVP designed and developed an engaging app on a Microsoft Surface Pro 2 Tablet.

Choosing from a range of Clipper super fan customizations, fans posed for a branded selfie – and became a Clippers virtual bobblehead! After typing in their email, the photo was sent directly to the user’s inbox to then share across their favorite social media channels.

ourwork-rangers-thumb New York Rangers & Chase – Stanley Cup Virtual Bobblehead
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New York Rangers & Chase – Stanley Cup Virtual Bobblehead

Client/Sponsor: New York Rangers / Chase Bank

Project: Stanley Cup Virtual Bobblehead

Product: MorphingStation™

Technologies: Augmented reality, multi touch, iBeacon, photo capture, email capture, anonymous analytics capture.:

Description: The MorphingStation went to the Championship! Rangers fans in Madison Square Garden picked a jersey, a wacky hairstyle – or the ever popular hockey beard, and posed to be a Rangers interactive bobblehead!

Facial recognition expanded users heads in this custom activation, while anonymous analytics cameras captured valuable consumer data. The campaign was a viral marketing success, spawning an integrated campaign between the on site event and the #NYRCupFinal social media effort.

ourwork-santander-thumb Philadelphia Eagles & Santander – Your Idea of a Game Face – Virtual Facepaint
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Philadelphia Eagles & Santander – Your Idea of a Game Face – Virtual Facepaint

Client/Sponsor: The Philadelphia Eagles / Santander Bank

Project: Your Idea of a Game Face – Virtual Facepaint

Product: MorphingStation™

Technologies: Augmented reality, multi touch, photo capture, email capture, anonymous analytics capture.

Description: MVP teamed up with Santander Bank to deploy a MorphingStation™ for the 2013 Philadelphia Eagles Season. MVP’s patented technology morphed fans into their idea of a #sandandergameface. A consumer-driven activation, users selected from an array of virtual face paint, Eagles helmets and crazy hair-dos.

Custom facial detection software captured fan’s faces and perfectly overlayed the graphics on their image. The fan entered their email address and received their game face in a Santander Branded email, while the bank received a unique CRM capture.

Behind the scenes, MVP’s dashboard provided audience measurement statistics for fan demographics and tracked social shares on Facebook, Twitter, Instagram, and Google +.

ourwork-eagles-thumb Philadelphia Eagles – “Get Bobbled” – Virtual Bobblehead
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Philadelphia Eagles – “Get Bobbled” – Virtual Bobblehead

Client/Sponsor: The Philadelphia Eagles

Project: “Get Bobbled” – Virtual Bobblehead

Product: MorphingStation™

Technologies: Augmented reality, multi touch, photo capture, email capture, anonymous analytics capture.

Description: Eagles fans are bobblehead fans, and they are impactors. At the main entrance of Lincoln Financial Field MVP captured key audience metrics and gave fans a memorable, shareable experience during the Eagles 2013 season.

The MorphingStation’s touch screen and augmented reality packed an experiential punch and the Philly Phaithful responded with long lines and shares on Facebook and Twitter!

ourwork-rockets-thumb Houston Rockets & BBVA Compass – Harden Yourself – Virutal Bobblehead
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Houston Rockets & BBVA Compass – Harden Yourself – Virutal Bobblehead

Client/Sponsor: The Houston Rockets / BBVA Compass Bank

Project: Harden Yourself – Virutal Bobblehead

Product: MorphingStation™

Technologies: Augmented reality, multi touch, photo capture, email capture, anonymous analytics capture.

Description: The popular bobblehead sprouted a beard and a faux hawk on the concourse of the Toyota Center. Starting in 2013, Houston Rockets fans bobble with a beard like Harden’s and the aid of a MorphingStation, a touch screen, and augmented reality.

This buzzworthy engagement wowed adults and kids alike, and provided BBVA Compass Bank with massive market reach and viral swagger.

ourwork-dyamobbva-thumb Houston Dynamo & BBVA Compass – Dynamo Virtual Bobblehead & Super Fan Virtual Face Paint
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Houston Dynamo & BBVA Compass – Dynamo Virtual Bobblehead & Super Fan Virtual Face Paint

Client/Sponsor: The Houston Dynamo / BBVA Compass Bank

Project: Dynamo Virtual Bobblehead & Super Fan Virtual Face Paint

Product: MorphingStation™

Technologies: Augmented reality, multi touch, photo capture, email capture, anonymous analytics capture.

Description: Dynamo fans at BBVA Compass Stadium show their team pride with #foreverorange face paint and virtual Bobblehead pictures – selfies with a twist! Using a multi point touchscreen and the magic of AR to customize each individual experience, fans received an email with their unique Dynamo Game Face or virtual Bobblehead branded in BBVA logos and with XL Twitter and Facebook buttons for easy sharing.

ourwork-dieselmorph-thumb Houston Dynamo & BBVA Compass – Diesel Morph
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Houston Dynamo & BBVA Compass – Diesel Morph

Client/Sponsor: Houston Dynamo / BBVA Compass Bank

Project: Diesel Morph

Product: MorphingStation™

Technologies: Augmented reality, multi touch, photo capture, email capture, anonymous analytics capture.

Description: For their 2014 Season, the Houston Dynamo and BBVA Compass Bank took the popular game face to the next level and offered fans the chance to morph into their mascot Diesel! Pairing our touch screen with engagement driven motion graphics and facial recognition fans watched as their face animated, sprouted fur, and morphed into Diesel! Users’ features were still recognizable beneath the fox – but the hunt is now on for the ultimate Diesel Dynamo fan!

ourwork-flyers-thumb Philadelphia Flyers – Player2Fan – A Special Message from Scott Hartnell
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Philadelphia Flyers – Player2Fan – A Special Message from Scott Hartnell

Client/Sponsor: The Philadelphia Flyers

Project: A Special Message from Scott Hartnell

Product: Player to Fan email

Description: Flyers season ticket holders received an email featuring an audio stitch video message from fan favorite Scott Hartnell addressing them directly. The personalized, relevant content encouraged them to reup their season tickets for 2014.

ourwork-mavs-thumb Dallas Mavericks – Player2Fan – A Special Message from Terdema Ussery
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Dallas Mavericks – Player2Fan – A Special Message from Terdema Ussery

Client/Sponsor: The Dallas Mavericks

Project: A Special Message from Terdema Ussery

Product: Player to Fan email

Description: Mavs season ticket holders received an email featuring an audio stitch video message from the President of the Dallas Mavericks addressing them directly. The personalized, relevant content encouraged Mavs fans to reup their season tickets for 2014.

ourwork-nba-allstar2013-thumb NBA All-Star Game 2013 – Virtual Bobblehead
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NBA All-Star Game 2013 – Virtual Bobblehead

Client/Sponsor: NBA

Project: 2013 All Star Bobblehead

Product: MorphingStation

Technologies Used: Augmented reality, multi touch, photo capture, email capture, anonymous analytics capture.

Description: The NBA asked MVP to develop relevant content and deliver meaningful impressions and thus the virtual bobblehead was born. Fans at 2013’s NBA Jam Session in Houston, TX “Got Bobbled” with the aid of a MorphingStation, a touch screen, and augmented reality.

This consumer-driven engagement wowed on the Jam Session floor – resulting in a wait time of up to 15 minutes to “Get Bobbled” – even with a put through rate of under 60 seconds per user!