AR Studio

AR Studio

MVP Interactive partnered with Elvis Presley’s Memphis to create 5 first-ever Graceland guest engagement experiences designed to elevate the overall experience at Graceland, while providing a greater emotional connection to Elvis in both the physical and social space.

The Elvis AR Serenade guest experience features a one-in-a lifetime moment – an opportunity to be serenaded by the King himself. “Memories” AR Serenade allows guests to take a virtual seat on stage next to Elvis at the ’68 Comeback Special as he performs this song. Using mixed reality, guests will be transported on stage beside Elvis, where they will see themselves on screen as Elvis sings to them. The guests immediately receive a video of their experience that they can share across social channels.