NFL Draft 40 Character Dash with Courtyard Marriott

Virtual Reality Experience Inside The New “Vikings Voyage”


For the third consecutive NFL Draft, we deployed our popular 40 Character Dash in Philadelphia. In creating a fully interactive "texting" turf that fans of all ages and team allegiance had the challenge to type a key phrase as quickly as possible. Once users scanned their fan pass QR code, play began and scores under 1:30 received a $150 gift card from Courtyard Marriott! The activation was a tremendous hit that yielded over 900 participants during the 3 days of the event.