ELVIS PRESLEY’S MEMPHIS DIGITAL TRANSFORMATION
MVP Interactive partnered with Elvis Presley’s Memphis to create 5 first-ever guest engagement experiences designed to elevate the overall experience at Graceland, while providing a greater emotional connection to Elvis in both the physical and social space.
Elvis’ Interactive Golf Cart Ride offers guests a virtual tour of the Graceland grounds in a custom-designed golf cart simulator with 360-degree video technology. Upon entering Graceland, guests from around the world are transported into a virtual ride, where they can experience one of Elvis’ favorite hobbies by “driving” around the grounds in a Harley Davidson custom golf cart. Using simulator and haptic technology, guests will be fully immersed in a 360-degree exhilarating golf cart ride where they will feel the rumble as if they were actually moving through the grounds at a fast pace. This first of its kind choose your own adventure experience will allow guests to select from 8 routes, connecting visitors to Elvis in a truly immersive exciting ride.