SUPER BOWL LI HYUNDAI
Augmented Reality Fan Photo
MVP Interactive had the pleasure of developing a unique augmented reality photo application for Hyundai at Super Bowl LI. Staged inside a branded showroom, Hyundai showcased their latest Tuscan SUV wrapped in a Super Bowl pigskin that allowed fans to not only pose in front of the truck but also chose their very own custom wrap through the use of an augmented reality application. Paired with surface tablets, brand ambassadors snapped photos that immediately allowed fans to chose one of four specialty designs. Once the fan entered their unique fan pass ID, their custom photo was sent directly to their email to share across top social media sites. The activation generated thousands of photos over the course of the week and proved to be a great hit with not only football fans but current and potential Hyundai customers.