NHL STANLEY CUP PLAYOFFS AT RANGERSTOWN
Digital Trivia, Virtual Starting Lineup
In this year’s RangersTown at Madison Square Garden, we developed two unique experiences that fans can enjoy throughout the 2017 NHL Playoffs. First, we built a custom trivia game that asked fans a series of random questions which paired you with one of the NY Rangers players depending on how you answered. The algorithm carefully matched each user answer from a repository of questions and answers from each player. Not only can you experience this in RangersTown, a web version of the game is online.
The next engagement is a fun photo opportunity that allows you to select your starting line-up while featuring you front and center. A high res picture is printed for a keepsake or you can also receive digitally through email and share on social media. Both experiences allowed fans to register their QR fan passes online prior to attending RangersTown which were then scanned at each activation.