THE WASHINGTON FOOTBALL TEAM/BUD LIGHT
Located in the Bud Light Party Pavilion at FedExField, fans have the unique experience to participate in NFL player combine activities like the broad & vertical jump, the Wonderlic test along with a few other customized activities with a technical twist.
Fans are given branded RFID bracelets to register their information that enables them to scan and check in at each tablet station. As they go throughout the combine, their scores are automatically registered and compiled in an email that is sent at the completion of the combine. The top performers are also prominently displayed on a leader board.
Both the broad and vertical jump incorporated custom infrared sensors that accurately tracked heights and distances. Along with thes traditional combine challenges, we incorporated a “40 Character Dash”, where fans had to type a message using their feet on the interactive turf as fast as they can. The timed activity factors scores by calculating the speed and accuracy of matching the on-screen message. Our 360-degree selfie platform allowed fans to create a one of a kind slow motion selfie video that is easily shared on social media. This season long activation will be available to all ticketed fans attending home Redskins game.