PANINI AMERICA AT THE NBA STORE IN NEW YORK CITY
Interactive Player Card
Teaming up with Panini America and Fanatics, MVP Interactive deployed its one of kind retail, interactive player card. Shoppers are given the opportunity to chose their favorite Panini card boarder and pose for their customized player card. Once the photo is taken, each user can input details like name, age, email address, favorite NBA player and team to create an animated GIF digital takeaway. The customized card is immediately sent to each participant’s email in which the photo can be easily shared among social media sites, Facebook, Twitter and Instagram.